The Sock Street – A Small Rebellion, Because Little Things Aren’t So Little
Socks were never meant to be forgotten.
But somewhere along the way, they ended up behind the counter—hidden, hushed, and hardly noticed.
In 2023, on a vacation that was meant to be a break, three friends found themselves talking about socks.
Yes, socks!
Not because they were bored.
Because they were curious.
Curious why something we wear every single day felt like an afterthought. Curious why personality stopped at the ankle. Curious why no one had asked:
What if socks were designed to be seen?
And that’s how ‘The Sock Street’ began.
Three Founders. One Shared Vision.
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Shobhit Gaur (Founder), media and advertising veteran—committed to making socks more than just something you step into.
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Udit Mayor (Co-founder & CEO), born into the sock trade, shaped by Italian socks legacy, driven by an obsession for precision and quality.
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Saurabh Kumar Srivastava (CBO), the steady hand behind the scenes—bringing every idea to life with structure, speed, and soul.
Together, they imagined a world where socks aren’t just worn. They’re felt.
This Is For You - Because You Deserve Better Than Basic
At The Sock Street, we believe in the beauty of the small.
The detail. The Ritual.
The quiet act of pulling on a pair of socks that feels just right.
Because socks aren’t just layers of cotton or bamboo.
They’re rhythm. They’re comfort. They’re how we begin our day.
And we think that deserves something more.
No slipping. No itching. No “just good enough.”
Something intentional.
Something bold.
Something that says: This matters. I matter.