By
Aarjav Arora
on
Key Takeaways
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Strategic Investment Secured: The Sock Street has received an undisclosed investment from Knit World Inc., maintaining a valuation of $1 million.
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Expansion Plans: Funds will be utilized for global expansion, product innovation, and enhancing the omnichannel experience.
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Product Innovation Focus: Emphasis on doubling down on product R&D and design-led innovation to cater to Gen Z and millennial demographics.
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Retail Expansion: Plans include opening 500 dark stores across India and curating hyper-local, immersive retail experiences.
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Sustainability Commitment: Strengthening the supply chain and accelerating the sustainability mission are key objectives with the new funding.
