News

Key Takeaways

• International Growth – The Sock Street expands into the UK and US markets.
• Amazon Launch – Available with curated, region-specific collections on Amazon.
• Localized Strategy – Uses influencer campaigns and tailored storefronts for each market.
• Further Expansion Plans – Preparing for launches in Germany and the UAE.

Key Takeaways

• Media Experts Behind the Brand – Shobhit Gaur and Udit Mayor launched The Sock Street to reshape socks as fashion statements.
• Style Meets Individuality – The brand encourages self-expression through bold, everyday sock designs.
• Sustainability First – Eco-friendly materials and ethical practices are central to the brand’s identity.
• Comfortable, Durable Offerings – Bamboo and combed cotton socks cater to style and functionality.
• Lifestyle Positioning – The brand blends fashion, purpose, and consumer engagement to stand out in the market.

Key Takeaways

• Fast Delivery – The Sock Street partners with Blinkit for ultra-quick sock delivery in metro cities.
• Fashion + Convenience – Stylish socks are now accessible within minutes through Blinkit’s platform.
• Expanding Reach – The collaboration targets growing urban demand for rapid fashion fulfillment.