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InFashion Business — Shobhit Gaur launches The Sock Street with Udit Mayor and Saurabh Srivastava

Key Takeaways

  • Media Experts Behind the Brand – Shobhit Gaur and Udit Mayor launched The Sock Street to reshape socks as fashion statements.
  • Style Meets Individuality – The brand encourages self-expression through bold, everyday sock designs.
  • Sustainability First – Eco-friendly materials and ethical practices are central to the brand’s identity.
  • Comfortable, Durable Offerings – Bamboo and combed cotton socks cater to style and functionality.
  • Lifestyle Positioning – The brand blends fashion, purpose, and consumer engagement to stand out in the market.
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