By
Aarjav Arora
on
Key Takeaways
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Refreshed Brand Identity – The Sock Street introduces the ‘Eyes’ logo to represent curiosity and urban culture.
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Purpose-Driven Vision – The rebranding supports innovation, scale, and a sharper market approach.
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Sustainable Comfort – Products feature eco-friendly materials like combed cotton and bamboo with advanced comfort treatments.
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Upgraded Packaging – New designs highlight quality and sustainability.
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Storytelling Collections – Gym Packs and curated designs blend functionality with creative narratives.
